I work as a Fractional and Interim Chief Product Officer, Non-Executive Director, and Chair.
I leverage product, change, and strategy to build companies and their valuations.
I’m known for my delivery of ambitious Transformational Product Moonshots.
Hi, I’m Craig Unsworth.
My career has focused on growth and adding value to companies.
I usually do this through Board level strategy, product, innovation, transformation, structure, and change leadership.
I like to look at things from a different angle, find new ways of doing things, build new products and services, and deliver projects that - at first - feel impossible.
I’m usually measured on contribution to company valuation as part of a capital event plan.
This website showcases what I do, how I think, how I work, what I’ve done, and where my primary skills are utilised.
If you’d like to discuss how we might work together please connect with me via LinkedIn.
What I do
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CPO
I’ve been Chief Product Officer (whether full time, interim, or fractional) for more than a decade. In that time I’ve led on customer-facing, innovation-led, and transformation-driving product strategy.
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Consulting
I regularly work on short term consulting projects - including fractional and interim roles. These are usually product strategy related, attached to larger change or transformation projects.
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NED
I’ve worked as a Non-Executive Director since 2008 and the past 16 years have seen me take on more than 10 Non-Executive Director / Advisory roles. I really enjoy adding to a Board’s composition.
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Chair
I have been working in the capacity of Chair since 2018. I enjoy the mix of governance, strategy, investor liaison, capital event planning, leadership development, and succession planning.
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Capital Events
Working with PE, family office, VC, and founder-led companies, I have significant capital event experience. I’ve been both buy-side and sell-side; and have been an independent adviser too.
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Speaker
One of my favourite ‘extra curricular’ things to do is speaking at events and conferences. I’ve experienced everything from small leadership teams to audiences of a few thousand people.
In the last decade I’ve become known for product-centric Moonshot projects that transform companies.
What I know
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Product
I have 20 years’ experience of product vision, product strategy, product leadership, and product proposition.
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Technology
From platform strategy to leveraging machine learning, I focus on productising technology for growth.
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Strategy
Everything starts with strategy. I’ve worked across the full spectrum of corporate strategy in my career.
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CX
Customers and users are a core consideration in every aspect of what I do. I’m always focused on their experience.
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Innovation
I work to the mantra of “if you want it, sometimes you have to create it” and love building innovation teams.
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Change
Everything I work on is about change. I’ve learned how to best navigate this for long-lasting transformation.
Recent Articles
Craig Unsworth, FRSA
I am a Fellow of the RSA (FRSA). The RSA has been at the forefront of significant social impact for over 260 years. Providing platforms, opportunities, and networks for all those who share a vision to connect, engage, share ideas and expertise.
The RSA is all about Uniting People And Ideas - championing curiosity, creativity, and courage to inspire better ways of thinking and doing. Through a proven change process, rigorous research and design skills, innovative ideas platforms, and its wider convening power the RSA deliver solutions for lasting change.
Where I work
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Private Equity
I’ve worked with private equity firms and private equity owned companies extensively.
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Founders & VC
I really enjoy working with founder-led and VC-backed companies.
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B2B
Most of my experience has been within B2B (or B2B2C) environments.
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SaaS
Software as a Service is the vertical I’ve worked within most over the years.