Why 'Moonshot' Projects are a Catalyst for Innovation, Growth, and Scaling

The term 'Moonshot' is used to describe highly ambitious, exploratory, and ground-breaking projects, much like the Apollo moon-landing mission from which the term originated. These projects are characterised by their potential to redefine the norms of what's achievable. In this post, we will explore why Moonshot projects are so effective in driving innovation, growth, and scaling.