How has the Chief Product Officer role evolved in the past decade?

How has the Chief Product Officer role evolved in the past decade?

The role of the Chief Product Officer (CPO) has undergone significant evolution over the past decade, reflecting broader shifts in the business landscape, technological advancements, and changing market demands. This evolution can be observed across several dimensions, including the role's scope, the background and skills required, the industries in which CPOs are prevalent, and the strategic importance of the position within organisations.

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Why Servant Leadership Only Gets You Halfway There

Why Servant Leadership Only Gets You Halfway There

In a myriad of leadership theories, servant leadership has been lauded for its focus on the growth and well-being of individuals and the communities to which they belong. However, the classic approach to servant leadership may not fully address the complexities of modern organisational needs. This article argues that while servant leadership provides a solid foundation, it is not a comprehensive strategy unless it evolves to empower team members to lead autonomously and confidently from various positions.

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Product is the Business and the Business is Product: Why Product Thinking is the Growth Engine of Today

Product is the Business and the Business is Product: Why Product Thinking is the Growth Engine of Today

Welcome to the Product Age. Gone are the days when companies could coast by on a single good idea. Today's market demands constant innovation, deep customer understanding, and a laser focus on building products that solve real problems. This is where the mantra "Product is the business and the business is Product" comes alive.

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Diversity is Essential for Much-Loved Products and Well-Run Companies

Diversity is Essential for Much-Loved Products and Well-Run Companies

When the going gets tough, the tough get… more diverse? Well, perhaps. The composition of product management teams is crucial for driving innovation and ensuring success. Diverse teams - comprising individuals with a variety of perspectives, backgrounds, and work styles - are essential.

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Dismantling the Myths of Product Marketing

Dismantling the Myths of Product Marketing

Product Marketing is a critical driver of growth and success. However, there are many myths and misconceptions surrounding this field which is - by default - half of one thing and half of another. In this article, I will debunk these myths and shed light on the importance of getting your Product Marketing strategy right, sticking to it, harnessing the power of storytelling, crafting a firm narrative, and understanding where Product Marketing should sit in your company.

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8 Must-Read Books in 2024 for Leadership, Technology, and Product

8 Must-Read Books in 2024 for Leadership, Technology, and Product

As we embrace the challenges and opportunities of the year ahead, staying informed and inspired is key for any professional. I've compiled a list of eight transformative books that are a must-read for anyone keen to read more on leadership, technology, and product. Some of these are new, some are much older, all of them are books I dip into regularly.

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The Future of Product Management: What to Expect in 2024

The Future of Product Management: What to Expect in 2024

As we step into a new year, Product is poised to undergo significant transformation (again). In a field that's constantly evolving, staying ahead of the curve is essential for success. This article examines some key trends and changes I expect will shape Product Management in the months ahead. Drawing inspiration from Product Marketing Alliance, Pendo, Product Tank, and Mind the Product, let's dive in…

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Progressing through the Product Team

Progressing through the Product Team

In the years I’ve spent as Chief Product Officer I’ve worked with hundreds of product professionals to hone their skills, develop their progression, and build their careers. This is an introduction to how I see roles and responsibilities build in a well-structured and cleanly-operated Product team.

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The Product Manager Toolkit

The Product Manager Toolkit

When I hire Product Managers, of any level, I use this toolkit to assess their strengths - and potential - in a number of areas. This helps me benchmark, share my view of “what good looks like”, and create longer term development pathways for team members. I share it here in case it’s useful for you as you build and develop your own Product team.

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The Top 20 Attributes for a Product Leader

The Top 20 Attributes for a Product Leader

When asked “what makes a great Product person?” I usually like to think about the attributes, teachings, and models spoken about by some of the great product voices I’ve followed in my own career. This list changes from time to time but my current top 20 includes a rich aggregation of qualities that would make any product leader stand out in their field.

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Why 'Moonshot' Projects are a Catalyst for Innovation, Growth, and Scaling
product, strategy, leadership, moonshots, innovation Craig Unsworth product, strategy, leadership, moonshots, innovation Craig Unsworth

Why 'Moonshot' Projects are a Catalyst for Innovation, Growth, and Scaling

The term 'Moonshot' is used to describe highly ambitious, exploratory, and ground-breaking projects, much like the Apollo moon-landing mission from which the term originated. These projects are characterised by their potential to redefine the norms of what's achievable. In this post, we will explore why Moonshot projects are so effective in driving innovation, growth, and scaling.

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