How has the Chief Product Officer role evolved in the past decade?

How has the Chief Product Officer role evolved in the past decade?

The role of the Chief Product Officer (CPO) has undergone significant evolution over the past decade, reflecting broader shifts in the business landscape, technological advancements, and changing market demands. This evolution can be observed across several dimensions, including the role's scope, the background and skills required, the industries in which CPOs are prevalent, and the strategic importance of the position within organisations.

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Product is the Business and the Business is Product: Why Product Thinking is the Growth Engine of Today

Product is the Business and the Business is Product: Why Product Thinking is the Growth Engine of Today

Welcome to the Product Age. Gone are the days when companies could coast by on a single good idea. Today's market demands constant innovation, deep customer understanding, and a laser focus on building products that solve real problems. This is where the mantra "Product is the business and the business is Product" comes alive.

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Why My "Nine Grid Comms Model" is My Go-To For Storytelling Success

Why My "Nine Grid Comms Model" is My Go-To For Storytelling Success

Storytelling sits at the heart of Product, Transformation, and Leadership. One of the things I learned early on was that no matter how accurately you group demographics, personas, and profiles; people understand things in greatly varying ways. This is especially true when you’re trying to explain something new to them; and truer still when it’s something wholly novel. I set out a few years ago to create a model for steering my storytelling. Something that I could use to ensure I was being inclusive, effective, and comprehensive whenever I set out a narrative. I’ve used it on every project since.

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Trends for Boards to Focus on in 2024
board, non-executive, digital transformation, diversity Craig Unsworth board, non-executive, digital transformation, diversity Craig Unsworth

Trends for Boards to Focus on in 2024

The new year has now arrived and most Boards will be preparing for their first Board Meeting of the new calendar year. For some it might be the first trading month of the new financial year too. The past few years have been anything but predictable. So only a fool would make concrete predictions for what the next 12 months will hold! But here’s my list of 10 trends I think Boards should be focused on.

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An Ethical Charter for Artificial Intelligence

An Ethical Charter for Artificial Intelligence

I studied Artificial Intelligence at Saïd Business School, which is part of the University of Oxford. The six-week executive education program focused on both the commercial opportunities for, and the operational impact of, Artificial Intelligence, Machine Learning, and Deep Learning. As part of my course deliverables I was tasked with creating an Ethical Charter for AI. This is the result of that project.

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The Emergence of the Chief Product Officer: Why It's the Fastest Growing Executive Role

The Emergence of the Chief Product Officer: Why It's the Fastest Growing Executive Role

In the rapidly evolving business landscape, the role of the Chief Product Officer (CPO) has surged in prominence, becoming the fastest-growing position within executive teams. This article delves into the reasons behind this trend, examining how the CPO's unique skill set and strategic importance are driving their ascent in the corporate hierarchy.

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